Remain competitive in the EMR market for more customers

Currently, healthcare IT is perhaps the most happening industry in the United States. The industry is going through complete transformation with the help of regulatory laws, innovative technology and becoming customer-centric.

The basic idea behind these changes is to manage health of Americans in a proactive manner, besides provide cost-effective and quality care to patients.

The major agent of change has been the technology, Electronic Medical Record (EMR) that manages large to small healthcare facilities in workflow management and making electronic records. EMRs have become a necessity for every physician, working in a hospital or running a practice, in order to meet Meaningful Use requirements.

This has resulted in mushroom growth of EMR vendors in last decade, which has made the market competitive. In order to survive this competition, vendors should bring these changes:

Cloud-based EMR

A web-based EMR can give an EMR Company a huge competitive edge, particularly among those that cater to small to medium size medical practices. These practices neither have space, not enough financial resources to maintain a server-based EMR.

Having a cloud-based EMR will allow the providers to bring their practice up-to-date with healthcare IT without having to spend extra money. If it’s a solo provider or small practice, they don’t have to move into a spacious office to set-up a server room for the technology.

Similarly, they wouldn’t have to hire one or a team of IT professional to look after the server. All they need is a computer and good internet connection to start working.

More importantly, Cloud-based EMR is relatively more protected than a server. EMR Vendors are equally responsible for HIPAA compliance when it comes to data protection and privacy. Moreover, physicians can access patient data out of office.

Make your EMR available on different platform and gadgets

Android, Apple, Windows, Blackberry – try to utilize every platform available to reach out to more customers that is physicians. With developments in healthcare IT, vendors are gradually turning to make their product more gadget-friendly.

Be it smart phone, laptop, iPad, notebook or any other gadget, physicians are using them and they would like to have software that functions as smoothly on a computer as on other gadgets.  

So, don’t be left out in this competition and develop EMR software that can attract more customers in the market. Also before creating an EMR read the EHR Software Reviews and know what the customers are asking for and what are their requirements for different EMRs.

Read more: Avoid EHR Switching Mistakes To Save Your Practice From Unnecessary Costs